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About the Author - Suzanne
Lowe
Suzanne Lowe is a recognized expert in researching, formulating, and
guiding competitively advantaged marketing and management strategies for
professional service firms as an analyst, advisor, writer and speaker.
Lowe draws upon twenty years of experience gained from in-house marketing
leadership of top-tier management consulting and business-to-business
organizations and her work with clients across diverse professional service
sectors to uncover best practices and emerging marketing strategies.
Since founding Expertise
Marketing in 1996, Lowe developed the only widely disseminated research
initiative on strategic marketing perceptions, practices and performance
of professional service firms around the globe. The findings have been
published in scores of professional and business publications, including
the Harvard Business Review.
Lowe held a variety of marketing leadership positions, including Towers
Perrin and Aon Consulting, as well as in small niche-focused management
and consulting boutiques. She has collaborated with marketing leaders
of many of the world’s largest and most prominent professional service
firms, including Deloitte, Skidmore Owings and Merrill, Hellmuth Obata
+ Kassabaum (HOK), Watson Wyatt Worldwide, Mercer Management Consulting,
Ernst & Young, Merrill Lynch, Montgomery McCracken Walker & Rhoads,
PricewaterhouseCoopers, A. T. Kearney, Accenture, Korn/Ferry International,
Schiff Hardin & Waite, and DMR Consulting Group (now Fujitsu Consulting).
As a consultant, Lowe’s clients range from small start-ups to world-class
organizations, including KPMG, Gilbane Building Company, Renaissance Worldwide,
CDM, Russell Reynolds Associates, Mitretek Systems, Spaulding & Slye
Colliers, TranSearch International, Interface Software and Sibson Consulting.
She also facilitates a confidential Roundtable of the chief marketing
officers of some of the world’s largest and most prominent professional
service firms.
Lowe is a frequent featured speaker for leading global professional associations,
industry groups and in-house audiences. She has been instrumental in the
development, writing and publication of five books, nearly 50 trade and
professional journal articles, and book chapters on services marketing
strategy and innovation.
Lowe received a B.A. from Duke University.
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