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Eleven Competencies for Marketplace Mastery

  1. Market research
  2. Forecasting & trends analysis
  3. Competitive intelligence
  4. Differentiation
  5. Data mining
  6. Cultural alignment
  7. Account planning & relationship management
  8. Measurement & ROI
  9. Research & Development
  10. Technology & new services
  11. Embedding innovation

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Marketplace Masters: How Professional Service Firms Compete to Win by Suzanne Lowe

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