Articles, Reviews, and News
For the most up-to-date list of Suzanne Lowe's articles and speeches
please see the articles
and speeches
pages at the Expertise Marketing website.
Article, Turning a Marketing
Eye Toward ROI (PDF), New Jersey Lawyer, August 2006 (©
New Jersey Lawyer)
Review, Journal
of Service Marketing, (subscription required) August 2006
Article, Proving
ROI on Marketing by Measuring Marketing Effectiveness (PDF), co-authored
by Suzanne Lowe and Larry Bodine for Lawyers Competitive Edge,
July 2006
Article, Bringing
in More Revenue: The Role of Marketing Metrics, The Practicing CPA,
June 2006
Article, Branding: Let’s
not get fooled (again)!, (PDF) co-authored by Suzanne Lowe and Larry
Bodine for The Marketer, June 2006
Article, Measuring
ROI for Marketing Efforts, by Suzanne Lowe and Larry Bodine, Accounting
and Financial Planning for Law Firms, June 2006
Article, Advice
for Firms in Need of a Better Way to Measure Their ROI (PDF), IOMA
Law Office Management and Adminstration Report. Versions of this
article also appeared in IOMA'sContractor's Business Management Report
and Design Principal's Report. June 2006. (© IOMA)
Article, The CMO's
Guide to a Shifting Marketplace, MarketingProfs,
June 2006
Article, Do
You Really Know Your Most Effective Marketing Strategies?, RainToday,
May 2006
Article, Five Goals
of Effective Chief Marketing Officers, MarketingProfs,
May 2006
Article, Proving
ROI on Marketing by Measuring Marketing Effectiveness (PDF), May
2006, (©
Marketing the Law Firm)
Research published by Expertise Marketing, LLC and Larry Bodine Marketing:
Professional
Firms can Increase Revenues by Measuring Business Development Initiatives
Article,
Paving a Path for Differentiation (PDF), Structure
Magazine, January 2006, (©
Structure Magazine)
Article, Is
Your Firm Irreplaceable? (PDF), Structure Magazine,
December 2005 (©
Structure Magazine)
Article, How
to Achieve Marketing Mastery (PDF), written by the IOMA
Law Office Management & Administration Report and based on
a speech by Suzanne Lowe, published October 2005 (©
IOMA)
Review:
Consulting to Management, September 2005 (C2M
site)
Article, How
To Adjust To Marketplace Shifts Successfully Kennedy
Information's Consultants News (paid subscription required,
see CN archives), July 2005
Interview, emerson
consulting's Thought Blog, June 2005
Article, Perception is Reality, CMO Magazine, June 2005
Article, RainToday,
May 2005
Article, CEO
Refresher, March 2005
Mention, Destination
CRM, January 2005
Interview, Environmental Business
Journal, Vol. XVII, 11/12, 2004
Mention, Internet
Marketing Report (see page 2 of PDF file), December 2004
Article: Legal Marketing Association, November 2004
Article (1): Law
Practice Today, November 2004
Article (2): Law
Practice Today, November 2004
Article: Boston Women's Business Journal, November 2004
Press release: Interface Software Customer, Numerica Group, Featured
in New Book on Professional Services Marketing Strategy, October 2004
Review: The Working Manager, October 2004
Article: The Five Pillars of Wisdom, CMO Magazine,
September 2004
Interview: Management
Consulting News, September 2004
Review: The
Marcus Letter, September 2004
Article: Environmental
Design & Construction, September 2004
Review: Professional Business Development Institute, Summer
2004
Article: Marketer
magazine (see p. 13 of PDF file), August 2004
Mention: Towers Perrin case study in Leaders magazine, July
2004
Review: PSMJ, PSMJ Resources, Inc., page 4, June 2004
Excerpts: Tax Practice Management, May-June 2004, published
by CCH Inc., pages 43-45 and 39-41
Excerpt: AICPA,
Journal of Accountancy, June 2004
Excerpt: The Practicing CPA, the newsletter of the AICPA Alliance
for CPA Firms, page 4-5, June 2004
Review and article: Professional
Marketing, The North American Journal for Marketing Professional Services,
Vol 1, Issue 5, Summer 2004
Review: Of Counsel - the Legal Practice and Management Report,
Vol. 23, No. 6, June 2004
CEO Refresher,
listed among the best books of the year
Article: Mass
High Tech, June 2004
Mention: Business Books News Headlines
Mention: MarketingIdeas.org
Excerpt: Mining Client Data - Numerica Group
Excerpt: Marakon Associates: The
"Challenge with Empathy" Culture
Egon
Zehnder’s Culture of Collaboration is Best Practice
Article: "Beauty
is Only Skin Deep:" Does Your Firm Truly Embrace Differentiation?
Management Consulting News, June 2004
Article:
Professional-Services:
Innovate from the Inside
BusinessWeek Online, May 2004
Profile: CEO Read(er)
May 2004
Article: Beauty's
Only Skin-Deep
Builder's Exchange, May 2004
Reviews: Amazon
Speaking Engagements
IQPC Workshop, co-presenting with Larry Bodine: Proving
ROI on Marketing by Measuring Marketing Effectiveness. September 26,
New York City. Event website, event
brochure.
Webinar: Increasing Marketing Effectiveness at Professional
Firms, co-presented with Larry Bodine. July 20, Registration
and details.
SMPS, Colorado
Increasing Marketing Effectiveness at Professional Service Firms
June 13, 2006
American Council of Engineering Companies
Mastering the Marketplace - How to Differentiate Your Engineering
Firm
November 29, 2005, Webinar
National Society for Professional Engineers Annual Convention
Marketplace Masters: Competing to Win
July 8, 2005, Chicago details
Legal Sales and Service Organization (LSSO) Raindance Conference
Moderating panel: Using Technical and Financial Tools for Forecasting
June 13, 2005, Boston details
American
Council of Engineering Companies Annual Convention
Mastering the Marketplace: How to Differentiate Your Engineering
Firm
April 12, 2005, Washington, DC
Inner Circle
Managing the Transition from Products to Services
February 17, 2005, Jacksonville, FL
Ryder
Managing the Transition from Products to Services
February 16, 2005, Jacksonville, FL
Wachovia Bank
Differentiation Strategies for Professional Service Firms
February 16, 2005 Jacksonville, FL
New
England Women Business Owners (NEWBO)
Aligning Marketing Strategies with Culture
February 9, 2005, Newton, MA details
Women's Bar Association of Massachusetts
The 11 Building Blocks of Professional Service Firm Marketing
November 20, 2004
Frontiers in Services Conference
University of Miami
October 30, 2004
American Council of Engineering Companies
(ACEC) Webinar
11 Principles of Marketplace Mastery
October 20, 2004
PM Forum New York
Benchmarking Your Company's Differentiation Strategies
CB Richard Ellis offices, 200 Park Ave, 18th Floor , NY, NY
June 14th, 2004; 06PM - 08PM
Association
for Accounting Marketing (AAM) Annual Summit
The Venetian Hotel Casino Resort in Las Vegas, Nevada
June 10, 2004
Interview on Business Success radio
May 23, 2004
See the Expertise Marketing website for information on Suzanne Lowe's
previous speeches
on marketing professional services.
