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Expertise Marketing, LLC is founded on three notions:
Differentiation is the primary basis for establishing
a competitive advantage for professional service firms.
This competitive advantage can be enhanced by
a process-driven and market-focused infrastructure.
Professional service firms can benefit
significantly from observing the marketing and management practices
of other professional sectors.
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Consulting Services
Suzanne Lowe, author of Marketplace Masters, is the founder
of Expertise Marketing, LLC,
a consulting firm that provides marketing and management analysis and
guidance to the leaders of professional service firms.
Expertise Marketing's clients range from large global organizations to
small or start-up entities. The firm provides professional services marketing
guidance in a broad spectrum of sectors including:
- Accounting
- Architecture
- Construction Management
- Engineering
- Executive Search
- Financial Services
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- Information Technology
- Insurance and reinsurance
- Law
- Real Estate Management and Investment
- Telecommunications
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In addition to providing professional services marketing
for the sectors listed above, Expertise Marketing also assists a wide
range of consulting specialties, including:
- Career Management / leadership development
- Change management
- Environmental engineering
- Food service management
- Fundraising
- Healthcare
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- Human capital / human resources
- Maritime safety and security
- New product development
- Relationship management
- Risk management
- Management and strategy
- Workplace diversity
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