Corporate Backgrounder for Expertise Marketing, LLC

The text for the official corporate backgrounder is below. You may also download a Microsoft Word version of the file if you prefer.

Expertise Marketing LLC provides strategic marketing and management insight into business practices that lead to growth and prosperity for professional service firms. Founded in 1996 by Suzanne Lowe, a renowned analyst, advisor, writer, and speaker, Expertise Marketing incorporates extensive research from thousands of firms in the professional services sector as well as more than two decades of marketing expertise to encourage new perspectives about the best practices and emerging strategic marketing issues that relate to a firm’s growth and marketplace leadership.

With Lowe’s guidance as well as her collaborations with today’s business thought leaders, academics and practitioners, Expertise Marketing shapes the marketplace leadership of professional service firms from small and start-up organizations to global entities. Through Expertise Marketing’s proprietary services, professional service firms maximize their competitive advantage and growth potential. The firm assists clients to develop valuable differentiation platforms and uniquely advantageous positioning stances; design new services; create customized marketing and business development plans, processes and tools; and gain insights about their clients, prospects, and competitors.

Expertise Marketing provides professional services marketing guidance in a broad spectrum of sectors including:

Accounting
Architecture
Construction Management
Engineering
Executive Search
Financial Services
Information Technology
Insurance and reinsurance
Law
Real Estate Management and Investment
Telecommunications

Expertise Marketing also assists a wide range of consulting specialties, including:

Career Management / leadership development
Change management
Environmental engineering
Food service management
Fundraising
Healthcare
Human capital / human resources
Maritime safety and security
New product development
Relationship management
Risk management
Management and strategy
Workplace diversity