"... this is a magnificent and, in many ways, a unique book –
which is getting to be increasingly rare in books about marketing professional
services."
Bruce Marcus, Author of Client at the
Core and publisher of The
Marcus Letter.
Whether you are the leader of a professional service firm, head up a
marketing department, or are simply trying to help your firm thrive and
grow, you understand the challenges in today's competitive environment.
In this book by professional service firm veteran Suzanne Lowe, you'll
find a recipe for marketplace mastery — helping your firm achieve
a competitive advantage on a daily basis. The book offers:
- An honest assessment of the professional services
marketplace
- Revealing insights on why firms struggle with strategy,
marketing, and sales
- Real-life lessons on what works and what doesn't
in marketing management
- Practical ideas and solutions critical to successful
market-driven growth strategy
- A comprehensive blueprint to building a sustainable,
premier marketing strategy
- Case studies on firms that have improved their competitive
advantage through disciplined strategic marketing
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See the Expertise
Marketplace Blog
"Marketplace Masters is a must-read for any principal or
new business leader in a professional service company that wants to improve
itself or grow.”
Al Potter, Senior Vice President, Sales & Marketing,
Gilbane Building Company
more praise for Marketplace
Masters
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